Welcome to my blog! This is where I will be posting my research on graphic design.
For the next two years I will be studying Graphic Design as part of an online Masters Program through the University of Hertfordshire. I look forward to diving into the GD world and taking my work to a new level.
This blog is created for the Research and Enquiry course, as part of the Masters in Graphic Design Program, The University of Hertfordshire.
I am a web and graphic designer with over 20 years of experience. My day job is corporate level web development. I currently manage over 60 websites. My graphic design work has developed through my home business that focuses on helping small businesses. Painting is what I do whenever I get a chance to escape. Cycling is my chance to get out and enjoy the country side.
Grobert, Julien, et al. “Surprise! We Changed the Logo.” Journal of Product & Brand Management, vol. 25, no. 3, 2016, pp. 239–246., doi:10.1108/jpbm-06-2015-0895. Grobert investigates the impact of brand attachment and familiarity on perceived congruence between the logo and the brand. It explores the role of surprise in the case of a radical logo change. The …
Airey, David. Logo Design Love: a Guide to Creating Iconic Brand Identities. New Riders, 2015. This book is dedicated to logo design and focuses on three parts; the importance of brand identity, the process of design and moving forward. Each section is filled with key points and highlighted with colourful examples. In the first section, Airey …
Grinsven, Bo Van, and Enny Das. “Logo Design in Marketing Communications: Brand Logo Complexity Moderates Exposure Effects on Brand Recognition and Brand Attitude.”Journal of Marketing Communications, vol. 22, no. 3, 2014, pp. 256–270., doi:10.1080/13527266.2013.866593. Please click here to read the critical analysis of the article.
Cambridge, Ontario, Canada